Showing posts with label The Buffy Group. Show all posts
Showing posts with label The Buffy Group. Show all posts

Monday, 10 June 2013

Woodend Winter Arts Festival Review and ROW 80 Check In



I've just come back from a wonderful weekend staying with my parents who live in Woodend. Woodend is a wonderful little town just an hour of Melbourne, at the base of Mt. Macedon. It is becoming quite a hub for cultural events and one of the highlights of the calendar is the Woodend Winter Arts Festival. Among the music concerts and art shows, the Festival also holds a series of talks about writing and for writers. Yah!

Over the weekend I attended 5 different talks at the Festival. However, instead of summarising them all, I want to focus on one that interested as well as annoyed me and in the end gave me a lot of food for thought (and ideas for new plans!)

Saturday afternoon I attended the talk Getting Over the Line with Toni Jordan (writer and mentor), Christine Nagel (editor and assessor) and Sheila Drummond (a local literary agent, to whom I once submitted a query and she never replied, so had fallen from my good graces, but I was prepared to overlook that.) To be completely honest, I had never heard of Toni Jordan or Christine Nagel before the event, but they were interesting enough to listen to. The talk was on the role each of these people (mentor, assessor/editor, literary agent) played in taking a writer/manuscript and preparing them to approach a publisher. 

It was interesting and reinforced the importance of editing and being part of a writer's group, as well as attending writing courses etc. So in that way was worth going to the talk.

However, two things irked me. 

First is that they all saw themselves as graciously helping 'a writer's dream come true', as they said. They treated the writer as some poor misfit who needed their fairy-godmother talents to turn the work into anything good. That annoys me. It is rude to say about any client who is paying you for your services that you are doing them a favour. 

Also, it downplays all the effort and hard work the writer does. I think editors and literary agents (literary agents in particular, as I feel they offer the least to the writer when small ones such as Ms. Drummond don't appear to help market the work, or edit the work, or do much else than submit it to publishers and negotiate the contract) that they only exist because of writers. Writers would go on even if no editors or agents came into being, but the other way around can not be said. 

(Am I bitter because she wouldn't accept my manuscript? Maybe. Though not because she wouldn't accept it, but she was so rude as not to even reply. To send out a template email takes 2 minutes, and at least lets the writer know not to waste their time waiting. But to be honest, I had actually completely forgotten it was her I had sent the query too, and just got annoyed when I listened to her talk.  She started by saying she was a literary agent, and because there were so few in Australia, they wielded a great amount of power. Not at all arrogant!).

The second thing I found lacking is that they paid no attention to the online world and how important it is for a writer nowadays. When they spoke of self-publishing, they appeared to only be referring to paying a publisher to do a run of books and were very negative about it. They appeared to have no idea about the possibility of publishing just electronically online, or anything like that, as they kept saying how expensive and difficult it was.

When I was brave enough to ask whether they considered a writer should have a platform and whether that would help with attracting publishers, Ms. Drummond first asked me what I meant by a 'platform'. I felt like saying 'Well, I mean what everyone who knows anything about the current state of publishing means', but I just smiled and said 'well, in particularly I was thinking of an online platform, but other forms as appropriate as well.' 

Ms. Drummond answered that it might be useful for some genres, but she had no interest in these things. Toni Jordan then added that she didn't have anything, she didn't even have facebook except for her friends. To which Ms. Drummond said that must answer my question.

I couldn't believe that an agent who was meant to be preparing and marketing her clients as well as possible refused to look at anything online! Is it just me? Most of you, my readers, are also writers. Do you think people should be told that being online is of no important if they want to make a career of being a writer? Or have it suggested that only going through a literary agent and a traditional publisher matters?

For my ROW 80 check in: well, my own writing might not be going as fast as I might like, but things are definitely moving. Two particular ideas came up out of this weekend.

The festival was filled with older people who wanted to write the book they had been thinking of all their lives, and who probably won't ever find an agent interested. However, with some help, they would be able to self publish and at least their family and friends would buy a copy, and they could see their names on Amazon. 

Therefore, I'm developing plans to start small, personalised seminars for new writers on self-publishing and creating an online presence. I'm going to create a series based on the 6 steps of my Five Day Writer's books, which will take them from dreaming about being a writer to actually being published.

So it looks like my little company, The Buffy Group, is finally taking shape as a consultancy for online publishing and marketing. 

This is further supported by the fact I have my very first client!

Yes, my brother has just hired me to help develop and promote his new ebook, Tom Grafton Vs. The Environmentalists. I'm going to work on developing his webpage, getting traffic, designing a new cover, and getting reviews. He's going to be a bit of a guinea pig as I find out what is really the most effective and useful online strategies that I can present to others.  

It's going to be a lot of work, but I'm so excited about it all.



Tuesday, 9 April 2013

KOP: Creating Your Home Base Part 1 - Planning

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After much preamble, we are finally getting to the meaty bit. In the next two posts I’m going to take you through planning and then starting your own home base webpage.

This is the ‘you’ webpage at the centre of your little empire. You want everything pointing towards this. 

It is the Rome of your world.
 
For me, this webpage is www.thebuffygroup.com

Purpose of your home base:
Imagine a friendly conversation between you and a possible literary agent you just happen to bump into while waiting in line for coffee.

‘So, where can I find out more about you and your work?’ They ask as the cashier is waiting for them to give their order.
 
‘Um, well I have a blog, at (blah blah), and I post some articles for (name two or three places), and I’ve created a webpage for one of my series. Also, there is my twitter and my Facebook, you can like me there. Oh, and don’t forget LinkedIn, yeah, and my YouTube channel…’ 

Even the cashier is staring as you ramble.
 
Instead, pulling out a single business card you just say ‘Check out www.thebuffygroup.com, it has everything you need to know.’ You then seductively flick your hair as you walk off with your hot chocolate with extra cream on top.
 
Cool, huh?
 
The home base is one place which lists absolutely everything you are doing. It, in itself, will probably not generate much traffic. Unless people are searching in Google for your name, it probably won’t come up. However, your other sites, such as your writing blog and your blog on rabbit breeding, will point there. People that love what you do with bunny hair care will click through and see that you also have a blog on flower arranging and think ‘wow, that’s something else I’m interested in!’ and then go through to that.
 
So you can think of it as your own Grand Central station. Hopefully with the same sense of style.

The Key Elements of Your Home Base:
 
Your home base should feel personal and professional at the same time. People are there to find out more about you, rather than a particular topic, but that doesn’t mean they want to hear about how you changed dirty diapers all morning.
 
1.    It should be the epitome of your personal branding. You should definitely have a logo, a colour scheme, and an overall feel.
 
2.    It should point to every connected project you have going on.
 
3.    Try to make sure it has something not elsewhere available. For example, you might have parts of your ‘story’ on all your other webpages and blogs, but only here do you give the full version. I've just added a video clip with a personal thank you for visiting the site, so people can get a better feel for Buffy.
 
4.    Have as many ways as possible for people to connect to you. Facebook, newsletter sign up, anything to make the individual feel they are connecting to you personally, not just for information.

5.    Give something back. Other websites and blogs will be giving information, but the personal home base doesn’t have that, so it needs to give something that people will appreciate. I’ve put up first chapters for free download of all my books. I’m also going to offer exclusives on all my other projects to people who are signed up on the newsletter here. There will be benefits to following the Buffy Group as a whole, rather than just one project. (hint hint!)

So, those are some of the ideas for what you need on your home base webpage. Sit down now and plan out the number of pages you are going to need, what you are going to have on each page, and details like how many sidebars and menus are you going to need to fit everything in. Plan this now, as it will be helpful later.

In the next post we’ll get into the technical details of actually starting a webpage. Yah!