Tuesday, 11 June 2013

KOP: Guest Post - Blog Optimisation: Get Noticed

Today I've got a guest poster to give you some great tips for getting your blog noticed. 
I actually met Sean at the Word Writer's Getaway back in October 2012. His mother was just launching her first book, Motive Games (great read for young adults, and some not so young adults :D It won the 2011 Caleb award, the prize I'm trying to win this year). Sean and I got talking about blogs and he offered to help me out as I was building up 100 FD. So I can highly recommend him if anyone else is interested in fixing up their sites. 

Hope you enjoy this insider post:

Hey, my name is Sean and I'm a young Canadian living in New Zealand helping people get their projects the attention they deserve. I've never gone to school for graphics or web programming but have 3 years experience with new media and graphic design. I helped 100 First Drafts with some small little adjustments in November. I made some small adjustments that while subtle, make a difference.

Sharing and the desire to share is something that makes us human. Blogging is a very popular method of sharing. Search engine optimisation and web design are skills I use to help people share more effectively with their audience.

If you have a blog and want to share with people, here are three simple tips.
(More information can be found at MozBlog on increasing blog traffic and I recommend SEObook's blogger's guide for detailed SEO tips.) 

#1 Purple Cow
In Seth Godin's book Purple Cow he presents the idea that nobody notices a brown cow in a field but EVERYONE notices a purple one. Use your blog to do extreme, exaggerated or just plain whacky things. Why do political extremists have a larger following than those who are open to compromise and cooperation? It's because the extremists are more entertaining. Even if you do nothing to make your website more easily found by search engines, if your content stands out, your blog will stand out. Whether you're writing 100 first drafts in a set time frame or making a blog for your pet emu, remember the purple cow principle.

#2 Know your audience
If you are chasing the dream of going viral, or just want to quickly grow your subscriber base, the easiest way to do this is to share with people who also like to share. Sometimes changing up the medium is a great way to accomplish this. Do a video, or info graphic instead of just a bunch of text as these are easier to share.

A Blog's Target Audience
Image from seomoz.org

#3 Participate with your readers
Find where else your readers like to spend time on the web. They probably don't just read your blog but dozens of others. Try subscribing to other blogs and participating in online communities. If you don't know where your readers like to hang out, you can use a web-based tool like Google's DoubleClick Ad Planner to help. Once you know where your readers are, go and join them. Standard social etiquette applies of course. People hate and resent someone pushy with an agenda. A good rule is to contribute when it makes sense and build a reputation in the community as someone trustworthy and only recommend your blog at appropriate moments. If you annoy people here you can seriously hurt your reputation as a blogger.

If anyone is wanting some consulting or work done on their website or blog you can reach me at sean@maplekiwi.com.

Thanks Sean! Now I'm going to find me some cows to paint :D


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